HEY! ✨
I’m Nida, a UK-based Game UX Designer who asks too many questions and believes design by default should be inclusive.
I’ve worked on a variety of titles across platforms at small to AAA studios. With a background in psychology and curiosity about the future of UX, I enjoy integrating UX strategy and processes into development, leveraging user research and data insights to make informed decisions and working collaboratively with teams to develop a UX mindset. My contributions to the industry, having participated in speaking engagements and contributed to UX books, only enhances and better informs my UX work.
Previously featured on platforms such as the BBC, Gamesindustry.biz and MCV. If you want to read my UX breakdown of games check this out.
Cool things! 🔥 PRESS 👋
🔥 Contributor: “The Pocket Mentor for Video Game UX/UI” book by Simon Brewer (2025)🔥 Limit Break Mentorship Communications Admin (2023-2026) 🔥 BAFTA Connect Member (2023-2025) 🔥 Founding team of POCinPlay: a racial equity org. for the inclusion of POC in games
🔥 Awarded MCV/Develop 30 under 30 for Design (2021)
🔥 Nominated for the Unsung Hero Award (GameDev Heroes 2020) 🔥 BAFTA Crew (2020 & 2021) 🔥 BAFTA Young Game Designers Awards Reader (2019 & 2020) 🔥 Editor: “How to be a Games User Researcher” by Steve Bromley (2020)
👋Is the games industry open to working class people? - Gamesindustry.biz (2020)
👋Meet the mega-talent bringing the London Games Festival Ensemble event to life - The Telegraph (2020)
SPEAKING 💬
Other speaking engagements:
💬 Finding Your Community Roundtable: Develop:Brighton (2023)
💬 A Career in UX: Games London Ensemble Speaker Series (2021) 💬 Game Design & UX Design: Better Together: Game UX Summit (2020) 💬 Careers Panel: Digital School House Esports event (2020)
💬 Mysterious Careers to Consider: EGX BAFTA Crew Games (2019)
💬 Careers in UX/UI: EGX (2019)